LSAT 123 | Section 3 | Logical Reasoning: Q10

LR Question 10 Explanation

QUESTION TEXT: Advertisers have learned that people are more easily…

QUESTION TYPE: Complete the Argument

CONCLUSION: Advertisers are likely to link their products to things that people already like, using pictures. [Prephrased conclusion]

REASONING: Want to make people like a product? Link it to things they already like, with pictures!

ANALYSIS: The main trap answers assume prose (text) is bad. The argument didn’t say that!

It said pictures are good. That doesn’t mean that everything else is bad. A good ad might link a product with pictures, and use a written description.

If you thought the argument said “text is bad”, you need to consider whether you tend to view things in black and white terms, or typically view things as being in conflict.

___________

1. This goes to far. We need pictures to make links, but that doesn’t mean text is useless.
2. The stimulus didn’t talk about making ads with pictures of the product. It said ads should use pictures to link the product to something people like.
    
   This answer misunderstands the stimulus and thinks the pictures need to be of the product. “Products that can be represented pictorially” refers to representing the product itself with a picture.
3. Why? Magazines have pictures.
4. The argument didn’t mention competing products. It instead said to link your products with things people like.
5. CORRECT. Finally. This says what the evidence said: if you want to make a people like a product, link it to things they already like, with pictures.