QUESTION TYPE: Sufficient Assumption
CONCLUSION: Pizza restaurants are better at direct marketing.
REASONING: They collect data, which makes it easier to categorize customers.
ANALYSIS: Data might help with direct marketing, but only if you know how to use it. Maybe pizza store owners aren’t very bright. We need something to tell us that they can make use of the info they collect.
___________
- This might be a necessary assumption, but it is not sufficient. The other restaurants might still do better at direct marketing.
- It’s hard to believe that other restaurants couldn’t get that data for at least some customers.
- Who cares? The other restaurants might succeed at direct marketing by another method, e.g., sending ads by demographic.
- But…is direct marketing beneficial for restaurants that can identify customers? Maybe it doesn’t work well for anyone.
- CORRECT. This comes right out and says our conclusion is true. If you got through the dense text of the other answer choices, this one is easy. It’s often worth reading everything quickly once so you don’t waste time on choices such as C and D.
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