LSAT 151 | Section 2 | Logical Reasoning: Q26

LR Question 26 Explanation

QUESTION TEXT: The advertising campaign for Roadwise auto insurance …

QUESTION TYPE: Strengthen

CONCLUSION: Using a varied ad campaign is a smart strategy for Roadwise.

REASONING: Auto insurance buyers are demographically very diverse.

ANALYSIS: Normally, consistency is good for ads. But this is supposedly an exception because the audience is unusually diverse.

But why does audience diversity make ad variety better?

The answer should connect those two ideas to strengthen the argument. Specifically, it should help show that a single targeted or uniform approach can backfire when your audience is broad and varied.

It makes sense to you and me, in the real world. If your business target audience is both 14-year-old girls and 50-year-old men, you’d probably want to use varied ads to reach all audiences. But as the argument stands right now, it hasn’t actually given us good reason to show that.

___________

1. This actually weakens the argument. If ads aimed at one group end up appealing broadly anyway, then maybe variety isn’t that necessary.
2. So consistency is important for brands. That gives us less reason to believe that ad variety is smart.
3. Whether people are generally influenced less by auto insurance ads doesn’t address whether variety is the smart strategy.
4. CORRECT. If ads aimed at one demographic often turn off people outside that group, then having a very diverse customer base gives you a strong reason to use varied ads instead of a single uniform message.
5. This is just a generic statement about ad quality. It doesn’t connect demographic diversity to the value of variety.